Effective Brand Building Strategies to Attract Customers What is a brand? Brand is a name, term, design, symbol, feature that identifies one seller’s good or distinct from those of other sellers’. What is Branding? Its is a set of marketing and communication methods that helps to distinguish company or product/services from competitors, aiming to create...
Creating Exceptional Customer Service Who is a customer? A customer is a person who is regarded as a king by a sales/marketing organisation as he/she buys goods/services or helps in the sales process to helps the goods to reach and be consumed by the end user. A customer is also referred to as a ‘MAN’,...
Building a Dream Team for Your Company What is a dream team? This is a number of persons of the highest ability associated in some joint actions. It is a team or a group whose members are among the most talented in their fields whose effort combined yield synergy that lead to increased output. Composition of...
Benefits of Bootstrap Financing to Young Entrepreneurs What is bootstrap financing? Anyone who has started a business on a shoestring is adept at bootstrapping, or stretching resources both financial and otherwise as far as they can. But bootstrapping isn't limited to the start-ups only. It's a valid way for business owners to treat valuable resources...
Efficient Asset Management What is an Asset? An asset is an item, thing or entity that has potential or actual value to an organization. What is Asset Management? Asset management is the coordinated activity of an organization to realize value its assets. We can also refer it as the art and science of making the...
What does the Bible Say about Paying Taxes? Romans 13:1-7 ESV 13 Let every person be subject to the governing authorities. For there is no authority except from God, and those that exist have been instituted by God. 2 Therefore whoever resists the authorities resists what God has appointed, and those who resist will incur...
Cost of Trade Credit The Cost of Trade Credit Depending on the terms available from your suppliers, the cost of trade credit can be quite high. For example, assume you make a purchase from a supplier who decides to extend credit to you. The terms the supplier offers you are two-percent cash discount with 10...