The Joy and Excitement in Entrepreneurship What is entrepreneurship? Entrepreneurship is described as the "capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit" The people who engage in the entrepreneurship process are called entrepreneurs. Reasons for engaging in entrepreneurship Control: Entrepreneurs...
Why a Business plan? What is a business plan? A business plan/business proposal is a document that presents an investment idea in writing. It gives a step-by-step outlay of the activities to be undertaken. It is a formal statement of business goals, reasons they are attainable, and plans for reaching them. It’s a tool for understanding how your...
The Power of Forensics Accounting What is Forensic Accounting? It's the specialty practice area of accounting that describes engagements that result from actual or anticipated disputes or litigation. “Forensic” means suitable for use in Court, and it is to that standard and potential outcome that forensic accountants generally have to work. Forensic accountants give expert...
The Secrets of Becoming a Great CEO Who is a CEO? A chief Executive Officer (CEO) is the highest-ranking executive in a company, and his/her primary responsibilities include making major corporate decisions, managing the overall operations and resources of a company, and acting as the main point of communication between the board of directors and corporate operations....
Job Sculpting: The Art of Retaining your Best Employees What is job sculpting? Job sculpting is the art of matching people to jobs that allow their deeply embedded life interests to be expressed. It is the art of forging a customized career path in order to increase the chance of retaining talented people. It is...
Effective Brand Building Strategies to Attract Customers What is a brand? Brand is a name, term, design, symbol, feature that identifies one seller’s good or distinct from those of other sellers’. What is Branding? Its is a set of marketing and communication methods that helps to distinguish company or product/services from competitors, aiming to create...
Creating Exceptional Customer Service Who is a customer? A customer is a person who is regarded as a king by a sales/marketing organisation as he/she buys goods/services or helps in the sales process to helps the goods to reach and be consumed by the end user. A customer is also referred to as a ‘MAN’,...
Building a Dream Team for Your Company What is a dream team? This is a number of persons of the highest ability associated in some joint actions. It is a team or a group whose members are among the most talented in their fields whose effort combined yield synergy that lead to increased output. Composition of...
Benefits of Bootstrap Financing to Young Entrepreneurs What is bootstrap financing? Anyone who has started a business on a shoestring is adept at bootstrapping, or stretching resources both financial and otherwise as far as they can. But bootstrapping isn't limited to the start-ups only. It's a valid way for business owners to treat valuable resources...