Communication refers to the exchange of information either in writing or speaking and this is effective in how any business is able to relate with the customers, employees internally and to the general outsiders of the business externally.
Effective communication therefore is a situation where the business is able to clearly and professionally send and receive information in a manner that identifies the business as unique among its competitors. Any business can’t make good sales if there is poor communication.
The answer is YES and having a powerful way to communicate internally and externally in a company will greatly trigger the success of a company. Communication is effective in enhancing the relationship between the customers and the business.
It helps to reach out to more consumers as well as giving the customers an opportunity to freely express their opinions, complaints, suggestions and interact with the company with ease.
Communication is able to effectively connect the company to more opportunities which can be invested to give additional profits and income to the business. It also reduces time wastage that would have been incurred if the business was to physically engage all its customers, suppliers and employees.
Consequently, the only way to build solid wealth in a company is enhancing effective communication across everyone as time management is one of the most critical resources to being successful. How rich you become solely depends on how effectively you manage your time and how effectively a company manages its time entirely depends on effective communication.
How a company chooses to build its communication largely depends on its financial capacity and the actual size of the company. A smaller company (small and medium enterprises – SMEs) would prefer to use telephone, emailing, and courier services while a large company would use these and even other more expensive ways of communication such as websites, advertising software to communicate with its customers, outsiders, and employees.
How much you effectively communicate your business idea will always have a great impact on how much profit a company will achieve at the end of every financial year. Therefore, this implies that any business intending to succeed must therefore plan to expand and gradually build its communication from the simple basics to effective communication.
The formal communication channel transmits organizational information, such as goals or policies and procedures, and this further underlines the impact of effective communication in an organization. The channels can be used in marketing a company to increase sales.
The main channels of effective communication are:
This is a social facial interaction where there is mutual influence of a person’s direct physical presence with his/her body language. It is highly persuasive since there is physical contact between the company representatives (sales team) and the other parties. Also called interpersonal communication.
It creates a bond of trust between people due to live feedback translated through the body language and facial expressions, making it a great way to communicate directly to the customers who value trust before doing business.
This is the most preferred communication due to its reliability, convenience and is relatively fast in communication. Digital technology has made this channel even more effective in that it has been used on broadcast media marketing, through social networks like face-book, twitter, linked-in and emails.
This is a wireless communication that allows transmission of voice and multimedia data via a computer or a mobile device without having connected to any physical or fixed link. Mobile application software such as whatsApp have significantly contributed to this channel of communication making it effective in a great way to a company.
It is a computer-mediated communication in which individuals exchange messages with others, either individually or in groups. The internet is a hub of information and has greatly contributed to its success in most companies, and as a result there has been exchange of ideas and information which have eventually been invested in a business at a profit.
This is a type of interaction that makes use of written words. It has a great significance in today’s business world, in that it is essential for preparing worthy promotional materials for business development.
it is mass communication that involves video and audio content usually used by companies for advertisements, where the content is distributed to a dispersed audience with the ability to craft creative and compelling messages to influence people. It combines television and on-air radio performance with opportunities for on-screen acting, motivational speaking and talk show hosting.
a. Horizontal communication is the transmission of information between people, divisions, departments or units within the same level of organizational hierarchy. It is essential for smooth functioning of organizational activities and for interdepartmental coordination through:
b. Vertical communication which is the transmission of information between different levels of the organizational hierarchy.
c. Diagonal communication is a cross functional communication held between different structures business firm, between the higher and lower sectors of a business firm. Organizational communication is the process by which information is shared within various organizations or businesses.
In summary, having a great way of effective communication is key to the success of any company. Basically, the way you relate internally will affect the image of the company externally and therefore effective communication greatly enhances the company image.
Here, are a few leads and tips on how to build and develop an effective communication plan:
About the Author
Thank you for reading this article. The author, James Ndambiri is an avid Business Advisor and Consultant: A Tax Surgeon, Proficient Accountant, Skilled Auditor, a Guru in Financial and Investment management, Expert in Business Strategy Formulation, Business Transformation Wizard, Family Business Advisor, Lecturer, Business Coach and a Family Man.
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